Content writing and copywriting are both synonymous with a strong digital marketing plan. Both are very closely linked yet their individual purpose are very different.
However, you need to make sure that both your content writing and copywriting strategies are on point. Neglecting either of the two can result in poor results for your brand and business.
The aim of this post is to try and get some clarity on what specifically is content writing and copywriting and how you can best use them in your own online strategy.
Content Writing
Content writing is usually in the form of some sort of informative article, or blog post published online. You’re actually reading some content writing this very instant.
The main focus of this style of writing is to establish some sort of connection with your audience and make them realise that you are willing to give out tons of free value, instead of trying to sell them your product or service straight from the get go.
If you try and sell before providing value then it usually doesn’t go down too well with potential customers and they can actually get put off your brand from an early stage!
Not an ideal situation at all.
Having a solid content writing strategy in place allows you to slowly build that trust with your audience over a period of time. If this is done properly, then your readers won’t need much convincing when it comes to actually selling something.
In fact, they will not only buy what you are selling, but will shout about it to their friends and family due to the credibility you have built up.
Content writers also have a firm understanding of best SEO practices, as this allows your content to be seen by potential customers when they search Google.
Content Writing examples
- Blogs
- Articles
- Newsletters
- Social media posts
Copywriting
Copywriting is using the power of the written word in a persuasive way to try and make the reader perform a certain action.
Copywriters have their marketing hats on when writing out a piece of content. Unlike content writing, copywriting focus’ on the emotions of the customer and using a strategy, they try and tap into this emotion to try and get them to take action.
Taking action can mean a number of different things e.g. signing up to a webinar, buying a product or even engaging with a company. A great copywriter is worth their weight in gold because if you can get someone who is excellent at writing persuasive copy, then you can make a lot of money.
copywriting examples
- Social media Ads
- Sales page
- Video scripts
- Social media posts
- Product descriptions
- Landing page
- Website pages
Content writing and copywriting - final thoughts
I hope the differences between content writing and copywriting are made clear for you now. These areas of writing seem to confuse a lot of people but as you can see, the differences are huge.
For more information on this please watch the video below. It’s a clip from Alex Cattoni’s YouTube channel and she goes into even more depth on the differences.
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